The person Forrest approached was Bruce Murrie, son of William F. R. Murrie, a powerful executive at the Hershey Chocolate Company. Bruce had valuable family connections and access to the resources needed to produce chocolate on a large scale. Forrest proposed a partnership that would allow them to manufacture the new candy together. Bruce agreed, reportedly receiving a 20 percent stake in the venture.
The arrangement benefited both businessmen. Forrest brought the product idea and manufacturing vision, while Bruce helped secure chocolate supplies through Hershey. Their agreement was particularly important because wartime shortages were becoming a serious concern. Soon, their partnership would produce a candy with a name that reflected both families.
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