The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite
M&M’s are among the world’s most recognizable candies, but few people know the fascinating story behind their famous two-letter name. Those colorful chocolate treats first appeared in…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 2
Forrest Mars was the son of Frank Mars, founder of the company behind the famous Mars chocolate business. Although he understood the candy industry, Forrest wanted to…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 3
The person Forrest approached was Bruce Murrie, son of William F. R. Murrie, a powerful executive at the Hershey Chocolate Company. Bruce had valuable family connections and…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 4
The name M&M’s came directly from the surnames of the two partners: Mars and Murrie. It was a simple choice that would eventually become one of the…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 5
During World War II, M&M’s became especially popular among American soldiers. The candies were included in military rations because they traveled well and were less likely to…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 6
Another major development came in 1948 when M&M’s introduced its familiar brown paper packaging. The product was becoming increasingly recognizable, and the company continued improving its presentation….
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 7
The famous slogan “Melts in your mouth, not in your hands” was trademarked in 1954. It perfectly communicated the advantage that originally inspired the candy: chocolate protected…
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The brand continued evolving throughout the following decades. New colors, packaging designs, and different varieties helped attract generations of customers. Peanut M&M’s arrived in 1954, introducing a…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 9
One of the most surprising chapters in M&M’s history happened in 1981, when the candies traveled into space aboard the Space Shuttle Columbia. Astronauts brought them along…
The Surprising Story Behind M&M’s Two Letters Reveals the Secret History of a Worldwide Candy Favorite 10
Today, M&M’s are sold in countless countries and come in an extraordinary range of flavors, sizes, and varieties. Yet their original purpose remains part of their identity:…