Another major development came in 1948 when M&M’s introduced its familiar brown paper packaging. The product was becoming increasingly recognizable, and the company continued improving its presentation. In 1950, the candies received another distinctive feature: a small black letter M printed on each piece. This marking helped customers identify genuine M&M’s and distinguished the product from competing chocolate candies.
Four years later, the black lettering was changed to white, creating the familiar appearance that generations of customers would recognize. That tiny printed letter became an important part of the brand’s identity, making every candy instantly recognizable.
