The requirement originated because some manufacturers once used poor-quality or misleading filling materials without clearly identifying what was inside their products. To promote transparency, regulations required sellers to leave these labels attached so customers could see important information before making a purchase. The warning applies to manufacturers and retailers, not to people who have already bought the item.
After you purchase a pillow or mattress, removing the tag is generally a matter of personal preference. Many people choose to cut it off for comfort or appearance, and doing so is not, by itself, illegal for the owner. Even so, the tag can be worth keeping because it often includes care instructions, material details, and information that may be helpful for people with allergies or sensitivities.
These labels can also be useful if the item is donated, resold, or needs to be identified for warranty or product information. Far from being a hidden legal warning for homeowners, the familiar “Do Not Remove” tag is a product of consumer protection efforts, designed to ensure buyers know exactly what they are purchasing before it reaches their homes.